Maximizing Digital Profit - Run a Successful Blog pt.1

Sorry about the late post. I've been about my business today, n'yhear?

Alright, so today's post, along with a few more to come will all be about maximizing your digital profit.

Basically, this post is for newbie bloggers, as well as seasoned veterans who are looking to increase their ad profits. Now, many people try many things to "cheat" the system, and let's be real: it's far more work than required. You want people to visit your site and intentionally click your ads because they are genuinely interested. Integrity, people - let's not forget it.

Running a blog is like running a business. To have a successful business, you need to have a unique product/service that appeals to people, and deliver it with consistency. Consistency, combined with a good product will draw visitors and create visitor loyalty. Thus, we can refer to blog visitors as customers, because you are "selling" them a service, hoping that they click on your ads.

And as we may have experienced, nothing turns off a customer more than coming on too strong. With that said, don't pressure your customer to click your ads! Not only is this bad for business, it's against the rules and conflicts with Google AdSense policy.

Instead, tacitly coerce your customer to click on ads. For example, when you drive to your local fast food chain and order a burger, the clerk will (most of the time) ask you "want fries with that?...do you want to super-size it?"

So, how could you do this with your blog? Well, by having ads relevant to your content. To you newbie bloggers, Google AdSense does an excellent job in posting ads on your site that relates to what you write; independent bloggers, while you may reap more profits, suffer the monotony of screening ads over and over again. I'll run an example by you.

Let's say, you have a passion for footwear. So you write product reviews based on your opinion. Proper writing style could lend credibility that you're quite knowledgable about the subject matter. Your content will attract shoe ads. People who visit your site will likely have the same interest, and a good (but not necessarily thorough) review will bring these customers back. Your customers will see the ads (we'll go into that in more detail later) and feel compelled to click them. Now, advertisers and marketers spend lots of time making attractive ads, so don't worry about people avoiding them.

Now, as your customer base grows. So will your customer loyalty. However, their loyalty is not guarenteed, thus comes the importance of consistency. Picture your blog as a 24-hour business - customers can come anytime of the day. So constantly having fresh material will give you a great edge in maintaining your customer base. Having consistency deters your customers from wandering elsewhere.

With consistency you create a standard, in which posts are posted at a somewhat consistent interval. If you write one post everyday, keep it up, and your readers will understand that you do that. Sometimes, it is good to mix things up a bit, and submit multiple posts, which creates customer intimacy - they are surprised, and their interest level rise.

Now, for all my readers out there who feel a bit discouraged. Don't be. Making money online is not as easy as it is portrayed to be. And 99.9% of the time you will get back what you put into it.
So if you're passionate about your blog, and feel like you have something worthwhile to share, then you will attract traffic.

Also, don't feel discouraged if your traffic levels change. Somedays you'll get alot of customers; somedays you won't. It's alright, but with your consistency, you gain invaluable exposure.

Thanks everybody, and I'm sorry for this later post.

I'm going to open the comment box for anyone who wants to share their advice, and help someone out. No flaming or trolling, please.

Tomorrow: How to increase your traffic levels.
Next day: Tricks to get people to click your ads
Day after: Topical shock value: make people read what you write!


Mr. Stingy