As you may already be aware of, advertisers and marketers employ a myriad of techniques to captivate the attention of consumers and affirm interests. Whether it's sex appeal, wealth, greed, or belittlement, condescension and exclusivity, advertisers are quite ruthless, and making killings every single day.
Alright. So I'm working under the assumption that Mr. Stingy fans have integrity and a sure-fire moral compass. But you still want profits; you want people to click your ads!
So for this post, there are two keywords that I should define:
Click-Through-Rate (CTR) - This is the average rate of people who click on your ads.
Page Impressions - This is the total number of impressions, or clicks, on your site.
The normal CTR is about 4%. The average ad pays 30 cents. So, if you have 1000 page impressions, and 4% CTR, then you make about twelve bucks. Dang.
Obviously, you want to make MORE. And there are two ways to do that: increase traffic and increase CTR.
Well, for all you people out there who want to increase your traffic, don't expect your traffic to jump within a few months. It takes a long time to build a customer base.
However, increasing your CTR is pretty damn easy. Now, as long as you're not breaking Google AdSense policies, increasing your CTR is fair game, and is actually promoted by Google. Cheating Google AdSense would be dishonestly having your ads clicked.
So, how can you increase your CTR honestly, you ask? It's a pretty simple method that has existed for ages: visual attraction!
Positioning ads to increase visibility, as well as designing them to be aesthetically appealing will drastically increase your ad clicks. Relevancy is also crucial, but I'm assuming you have read the previous parts of this post; we go into it with more detail.
Google AdSense has run many case studies and tests, and ads that receive the most attention from customers are placed in the middle-left-hand-side. Also, ads that appear in the above half of the page receive plenty of attention as well.
Ads that blend into your blog's color theme seem more natural, and reverse the effects of Ad blindness - a condition in which people will ignore ads. Ad blindness is caused by contrasting colors, and bluntness. Be subtle, let your ads blend. Not only will this appeal to consumers, but it makes your blog look very professional.
Ad placement is an incredibly easy topic. Alot of people like to go into the nitty-gritty details. I find this terribly ineffective, because ad placement is very simple - blend your ads into your page. Contrary to what you might think, case studies, research and personal experience has proven that subtle and blended ads are very effective on the internet; ads that pop-up, or have too much razzle are readily ignored.
Blend your ads people. Increase that CTR. Content will boost traffic and page impressions.
Thanks a bunch, fellas.
Mr Stingy
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